INNOVATION STRATEGIES OF THE MARITIME AND FISHERIES SECTOR GOVERNMENT IN IMPROVING THE QUALITY OF DIGITALISATION-BASED SERVICESIN WEST ACEH REGENCY

Objective: The purpose of this research is to understand the innovation strategies of the government in the marine and fisheries sector in improving the quality of digital-based services in West Aceh Regency. Method: The method used in this study is qualitative with a descriptive approach. The data used includes primary and secondary data. Primary data consists of observations and interviews. Meanwhile, secondary data is sourced from documents, literature studies, journals, books, and other relevant references. Results: The research results show that the Marine and Fisheries Service of West Aceh Regency has implemented the Mitra DKP application, Xstar, and Website as digital-based services to optimize administrative services. Mitra DKP is one of the service innovations owned by the West Aceh DKP; however, this service is currently inaccessible due to some obstacles. The digital-based services currently in use are Xstar and the West Aceh DKP website. Novelty: of this study lies in its analysis of government innovation strategies in the marine and fisheries sector through the implementation of digital-based public services in West Aceh Regency. The study highlights the use of Mitra DKP, Xstar, and the West Aceh DKP website as service innovations while identifying the gap between the availability of digital innovations and their actual accessibility. This provides a specific perspective on how digital innovation can be optimized to improve administrative service quality in the marine and fisheries sector at the regional level.