CHUSNAH, Yunia Najachatul; INDAYANI, Lilik; KUMARA ADJI KUSUMA; RIZKY EKA FEBRIANSAH. THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS. Journal of Economic and Economic Policy, [S. l.], v. 2, n. 3, p. 198–222, 2025. DOI: 10.61796/ijecep.v2i3.66. Disponível em: https://ijec.antispublisher.com/index.php/IJEC/article/view/66. Acesso em: 4 oct. 2025.